The 7 Steps To Optimize Your Job Postings for Social Media
Social media is a new communication channel which requires new tools for targeted content delivery. On the Web, we would SEO our job postings to get the attention of the right candidates. We would optimize them with keywords, smart URLs, and other techniques to push them to the top of the search results.
On Social Media, the job postings are not found via keyword searching. They are found by sharing, liking, recommending and by other viral actions. To get the attention of the right candidates on social media, job posting needs to be made viral to easily “travel” through social media. Job postings needs to be social media optimized (SMO) to deliver results.
We identified and implemented in Jobmagic the seven steps to make job postings Social Media Optimized:
Social Media-Native Postings – Job postings show natively in Facebook®. People live on Facebook; keeping candidates on Facebook increases the rate of applications by 30–50 %.
Time – Social media brought a new dimension to talent sourcing, the time-line. When and how often you publish has significant importance in attracting the right talent. The fully automated Intelligent Scheduler™ publishes jobs at times when people pay most attention.
Content – Rich content encourages sharing into referral networks. Job postings optimized through Jobmagic’s platform feature a complete company social media footprint, private career micro-site, talent network sign-up and deep employment branding.
Sharing – One-click sharing enables high sharing rates across 300 social media networks.
Engagement – Embedded interactive features such as a company’s YouTube channel and blog increase engagement and make the employment brand memorable.
Visibility – Jobmagic publishes jobs to all social media destinations (e.g. Facebook tab and wall, LinkedIn® status, Twitter account). In addition, the platform uses semantic matching and advanced filtering to send automatic job notifications to well-suited candidates.
Personalization – Personalization gives recruiters powerful competitive advantage in attracting the right talent. Jobmagic’s job postings feature recruiters’ social media profiles and a blog, area of expertise, personalized micro-site and a direct messaging link: “Ask the RecruiterTM.”