I was thinking about the line from Field of Dreams “If you build it, they will come”.  For those of you too young to remember (or if you were living under a rock in the late 80′s/ early 90′s), the line refers to a ghostly voice instructing Kevin Costner’s character to build a baseball field in his corn field.  Which somehow summons the Chicago Black Sox (who happen to be dead – no, it’s not a zombie mashup, although that would have been kind of cool).  The point is, he built something amazing, and a whole team full of talent showed up.

Here’s my question: if you’ve build an amazing company/ product/ ball field in your cornfield, who’s going to make sure the team hears about it? They may be wandering around in the corn, but not know they way – or even be aware you exist.  You need the pull that Costner’s field had: something so desirable, so magical, that they couldn’t help themselves.  Get a great employment brand going, and the birds in the cornfield will be singing your praises. And that, my friend, will be how they know enough to come join your team.