Date: Tuesday, March 30, 2010
Time: 2:00 PM – 3:00 PM Eastern / 11:00 AM – 12:00 PM Pacific
Cost: Free
Who should attend: Corporate and Agency Recruiters; HR Vice Presidents, Directors and Managers

Register Here: https://www2.gotomeeting.com/register/828962123

Social media created an entire spectrum of new approaches for recruiting the best passive and active candidates. Companies large and small are quickly building their proprietary talent communities on Facebook, tweeting their jobs to multiple Twitter accounts, and searching profiles on LinkedIn. The number of company Facebook pages just surpassed 1.5 million mark and more than 10 million people connect to these pages a day.

The key to the successful social media recruiting strategy is to select the right mix of tools that delivers the maximum ROI across all social media channels.

In this webinar you will learn:

• How to power all your job postings with social media.
• How to accelerate the growth of your talent community.
• How to build and maximize visibility of your social media brand.
• How to automatically publish your jobs to your Facebook profiles and pages.
• How to distribute your jobs to Twitter and LinkedIn contacts and groups.
• How to efficiently leverage your social media footprint in referral hiring.
• How to manage your social media presence effectively.

This Webinar is sponsored by Jobmagic, a social media recruiting platform for automatic job publishing to social media sites, referral hiring and profile-based matching.

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/828962123

I was talking to a group of job seekers yesterday, at a Massachusetts One-Stop Career Centers yesterday (great resource, btw, if you’re looking for work or even considering a move – not your mom parents’ unemployment office by any means). Group ranged from Office Managers to IT Managers to Operations Directors. They were – understandably – very interested in how to connect with jobs. One big take-away as a recruiter is how frustrated applicants are by the proverbial “black hole”. They resent having to spend an hour applying to a job, and never hearing back. One of them said: “I’d even love to just hear a ‘no’. ANYTHING’s better than nothing.”

So – a solution: personalize your job postings. Put a face behind the role. Part of what Jobmagic offers is the ability to do this effortlessly, with our Social Media Enabled Job Postings.

Why open yourself up like that? Simple: you’ll stand out, and build great relationships with the candidate pool. Instead of an anonymous “Click Here to Apply”, they’ll feel there’s a live person, a partner they can connect with. One click and they can apply to the recruiter – even if they don’t fit the role at hand, they’re now in your circle of talent. Sometime, you may have work for them.  On top of that – it builds your brand as a professional in the recruiting field.

How’s it work:

• Express Apply: one click and their resume is on it’s way to you. Which is good: under the traditional model, 1/3 of applicants quit the application process because it’s too much bother.
• Ask the Recruiter: Employment branding matters. You’re a big part of it – get yourself out there, it’ll do you good.
• Social Media Profiles: Candidates will ask to join your network. Which is a lot easier than chasing them.
• Connect to Facebook: Facebook is the hub for the digital lives of most people. Your company’s brand needs to be there – and, so does your career site. Allow job seekers easily connect to your company on Facebook. We’ll create that presence as well as a micro-site of your career site. Fully searchable. Deeply branded.
• Sharing: One of the benefits of social media is sharing information. Jobmagic job postings are native to social media and set up to be shared. As a matter of fact, Jobmagic postings are shared 7 – 10x more than traditional postings. Consider this “tell your friends” feature.

So, what are you waiting for? Come get social.

I was thinking about the line from Field of Dreams “If you build it, they will come”.  For those of you too young to remember (or if you were living under a rock in the late 80′s/ early 90′s), the line refers to a ghostly voice instructing Kevin Costner’s character to build a baseball field in his corn field.  Which somehow summons the Chicago Black Sox (who happen to be dead – no, it’s not a zombie mashup, although that would have been kind of cool).  The point is, he built something amazing, and a whole team full of talent showed up.

Here’s my question: if you’ve build an amazing company/ product/ ball field in your cornfield, who’s going to make sure the team hears about it? They may be wandering around in the corn, but not know they way – or even be aware you exist.  You need the pull that Costner’s field had: something so desirable, so magical, that they couldn’t help themselves.  Get a great employment brand going, and the birds in the cornfield will be singing your praises. And that, my friend, will be how they know enough to come join your team.