Social media is a new communication channel which requires new tools for targeted content delivery. On the Web, we would SEO our job postings to get the attention of the right candidates. We would optimize them with keywords, smart URLs, and other techniques to push them to the top of the search results.

On Social Media, the job postings are not found via keyword searching. They are found by sharing, liking, recommending and by other viral actions. To get the attention of the right candidates on social media, job posting needs to be made viral to easily “travel” through social media. Job postings needs to be social media optimized (SMO) to deliver results.

We identified and implemented in Jobmagic the seven steps to make job postings Social Media Optimized:

Social Media-Native Postings – Job postings show natively in Facebook®. People live on Facebook; keeping candidates on Facebook increases the rate of applications by 30–50 %.

Time – Social media brought a new dimension to talent sourcing, the time-line. When and how often you publish has significant importance in attracting the right talent. The fully automated Intelligent Scheduler™ publishes jobs at times when people pay most attention.

Content – Rich content encourages sharing into referral networks. Job postings optimized through Jobmagic’s platform feature a complete company social media footprint, private career micro-site, talent network sign-up and deep employment branding.

Sharing – One-click sharing enables high sharing rates across 300 social media networks.

Engagement – Embedded interactive features such as a company’s YouTube channel and blog increase engagement and make the employment brand memorable.

Visibility – Jobmagic publishes jobs to all social media destinations (e.g. Facebook tab and wall, LinkedIn® status, Twitter account). In addition, the platform uses semantic matching and advanced filtering to send automatic job notifications to well-suited candidates.

Personalization – Personalization gives recruiters powerful competitive advantage in attracting the right talent. Jobmagic’s job postings feature recruiters’ social media profiles and a blog, area of expertise, personalized micro-site and a direct messaging link: “Ask the Recruiter^TM.”

Date: Wednesday, July 14, 2010

Time: 2:00 PM - 3:00 PM Eastern / 11:00 AM - 12:00 PM Pacific

Cost: Free

Who should attend: Corporate and Agency Recruiters; HR Vice Presidents and Managers

Register here: https://www2.gotomeeting.com/register/698910274

Social media created a phenomenal opportunity for recruiting the best passive and active candidates at a fraction of the cost of other approaches. Currently, 80% of companies are using social media for recruiting on Facebook, LinkedIn and Twitter. The key to a successful social media recruiting strategy is to select the right mix of tools that delivers the maximum ROI across all social media channels. This webinar presents the best practices in social recruiting and their practical implementations with the Jobmagic platform.

In this webinar you will learn:

• Optimize your job postings for social media.
• Accelerate the growth of your talent community.
• Automatically publish jobs to your Facebook, LinkedIn and Twitter accounts.
• Proactively leverage your social networks in referral hiring.
• Maximize visibility of your social media employment brand.
• Quickly and cost-effectively grow your social media presence.

Jobmagic is the largest platform for social media sourcing, automatic job publishing to social media, referral hiring, talent network management and semantic profile-based matching. Jobmagic is used by companies of all sizes from Fortune 500 companies to startups, across all industries from retail to healthcare and by direct employers as well as staffing and recruiting firms.

Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/698910274

This morning I saw one of those posts in my Facebook news feed that makes you go "Darn it - I was going to put together a post on that."  Actually, I didn't say "darn it". I said "Cool".  Why? Because this is social media. Now all I have to do is put a link to the post, and save myself from a bunch of, you know, "work".

In case you're curious: The Duffy Agency (good gang of people) have put together a quick primmer on how to get your Twitter usage beyond the  "Just had a muffin" level of Tweeting. More advanced users will likely chime in with their own opinions (hey, that's what a conversation is), but this is a great way to ramp up your Twitter usage quickly.

Good job guys - and thanks for letting me slack a little on a Friday.